The Growing Art Theft of digital art and new media
When you hear the words “Art Theft” you immediately imagine a rare painting or sculpture being hoisted from it’s home, be it a museum or a mansion. However, there is a growing trend of digital art theft, taking place every day online. Whether you are a talented new media artist, showcasing your work on websites like Devianart or a small business owner with a beautiful logo, it is important to take precautions against the redistributing of your property without permissions.
It happens everyday, someone decides to copy a picture off the internet to use in a logo or marketing material without asking for permission from the owner. What you may not realize, is that a total stranger can actually damage your reputation by doing this. For example, you wouldn’t want the general public associating your children’s toy shop logo with an alcoholic beverage product… would you?
When someone uses your artwork for commercial use without permission, there are a few different ways to approach the situation. Depending on the use of your licensed or copyrighted property, you can attempt contacting the individual directly, contact the hosting provider or reach out to copyright infringement departments where the artwork is being duplicated. Facebook, Flickr, Instagram and Devianart have fairly decent response times when reporting unlicensed use of your property. However, when your best efforts are warranting no results, it’s best to reach out to a professional investigator. Alpha Group’s Art Theft, Security and Recovery team works directly with our computer forensics department to locate illegal use of proprietary materials and artwork. Our relationship with federal agencies and local authorities can often fast track the removal of unlicensed artwork, published illegally online.